How to use Google Search Console to improve SEO rankings?

How to use Google Search Console

Google Search Console is still a very underestimated free tool that not many marketers are using. The insights it can give are crucial elements of successful SEO campaigns on your website. In this article, we will break down each piece of Google Search Console and provide you with detailed instructions on how to use it in the right way.

What is Google Search Console?

Google Search Console is a free tool made by Google that collects data from SERP and stores it under your account in order to have data from visitors across your pages. It shows you search queries visitors used to find your page. Most of these queries can not be found in keyword research tools and using them and addressing within your content can improve your overall rankings and UX significantly.

Why should you consider using Google Search Console?

This is a free tool developed by Google and data that comes from it is the most accurate data you can find. Every other tool that keeps monitoring your keyword rankings, keyword volume and other information either scrape this from SERP or take this data from Google’s keyword planner. Because other tools scrape data and take it from Google itself it means that there is a time gap on this. Sometimes tools that you are using can take months to update this and you will see inaccurate data all the time. This is why it is crucial for the SEO strategies that you add Google Search Console to your top tool for SEO and technical optimization.

Benefits of Google Search Console

If you are running online business ( eCom ) and have thousands of pages or have poor crawl ability on your website which means your navigation and architecture are messy most of your pages will never be indexed. Google bot have crawling limit which means if pages are too far and hard to reach they don’t get indexed. This reduces your chances to rank for new keywords, and bring more traffic to your website. A simple XML sitemap can sort this out. All you need to do is to create your own sitemap. I recommend using the ScreamingFrog tool to create a version for your own and upload it to your root file on the website. After that just add the link of your sitemap here and your website will be fully indexed.

Google Search Console page removal

Google Search Console page removal

Another benefit is that we can remove pages directly from here. Most of the time whenever we delete the web page it tends to stay indexed for months on SERP due to cache. If we don’t set proper 301 redirects from such pages and leave them open, not only that we will lose rankings but it will hurt visitor experience on our website and affect our website in a negative way. Here we can remove 404 pages that are 301 redirected in just a few hours after submitting a request is done. It also helps with the removal of spammy pages Google bot indexed and we don’t want to display on SERP.

Domain migration with Google Search Console

If we plan to change domain TLD for example, migrating from hourix.com to hourix.us this will hurt our SEO rankings. With Google Search Console tool we can be sure that 301 redirect will pass smooth and all link juice will pass to a new domain. This transfers rankings and keeps them on a similar level as the previous domain had. Still, this can be done using the old Google Search Console account. Hopefully, this will be moved to a new tool in the following months and make it easier to access. To learn more about changing domain address click here.

Usually, within a month or two you should see your rankings getting back on a similar level as old domain had. To do this you will need to have an ownership access to Google Search Console account.

Google Search Console and SEO A/B testing

This is a fun part of all your SEO campaigns. For each page under the performance tab on this tool you can select and filter by the query, page, etc. This will list you all queries visitors used on SERP before they found your page. Why is this important? This gives you great insights on what your content is lacking for. For only 1 article you can see hundreds of searches visitors used. You can see what are you missing in your content and updated it based on that information. This improves user experience on your website which overall improves your rankings. In addition to this, you can add those queries in your meta title and meta description which improves your CTR on SERP significantly. To do this it is best to start as an A-B test and see how a specific set of pages react. Simply save the old data and add new meta title and descriptions next to them with CTR from before and after. Leave it like that for a month or two and see if the CTR improved or not. Tweaking these things can improve clicks to your website a lot in a short period of time. If you have a client who wants quick results this shouldbe the way to do it.